What are Must Know SEO Trends for 2021
Strategic SEO is a complex system of elements all working together to improve your business’
rankings. What may have worked in the past may no longer be enough to ensure success in the
future in an environment that is continuously changing.
Here are Must Know SEO trends for 2021 to help your business to break through the ranks and
catapults to the top of the SERPs.
1. The Growing Importance of Artificial intelligence (AI)
Google continues to develop tools to help improve the quality of search results for
users. Quality content will be key to ranking high on SERPs, but content should be
written to appeal to the audience and not search engines.
2. Voices are Speaking Up
Voice searches are becoming increasingly common and your SEO will need to capture the
subtle difference in search query language. Longer, more natural sounding keywords will
replace short, choppy sentences and SEO should be optimized to reflect a more
conversational tone.
3. Semantically Related Keywords
Semantically related keywords will continue to grow in importance in 2021 following the
trend of more natural language and writing for the user and not for Google. The
evolution of AI has allowed search engines to become more apt at deciphering intent from
users, which allows them to offer up better quality results.
4. You Must be Mobile-Friendly
Mobile optimization is no longer an option for businesses of any size. In 2021, it is
more likely that users will search for and browse websites from mobile devices. Search
engines like Google have quickly adapted to this trend, with mobile-first indexing
giving preference to better performing websites. In this environment, slow running,
poorly formatted websites will fail to rank on most SERPs.
5. Core Vitals
Core Web Vitals (CWV) are a new set of Google tools, aimed to help rank websites based
on user experience, which will roll out in May 2021. Friendliness, security, and
navigation will be vital to help prepare your site for these changes by optimizing
speed, interactivity, visual stability, mobile devices.
6. EAT Will Continue to Influence Results
The EAT principals – expertise, authority, trustworthiness –will continue to play an
important role in SEO. You must ensure that content is accurate, within your field of
expertise, well written, and provides links to credible source of information to help
your website meet these criteria.