How To Optimize A Press Release For SEO
Search engine optimization has seen tremendous changes in the recent years. The SEO tricks
of past years have become obsolete and are no longer effective. In fact, they can seriously
affect your ranking. Therefore, you should use fair means of Search Engine Optimization for
each online activity that you do, including creating and submitting an SEO-friendly press
releases.
1. Determine the news or information that you want to announce, determine, and find out
the
most relevant keywords based on it. This way, your press release will sound genuine and
relevant. You can use free and/or paid tools to find the most relevant keywords.
2. Hyperlinking is good, but using it to excess can make your press release look like
spam. Limit the numbers of hyperlinks you use and always incorporate the most
appropriate keywords and phrases for hyperlinking to get a better click rate.
3. You should also use attention-grabbing content such as images and videos for your
press release apart from written text. Search engines pick them up better than written
text. All the content should be keyword optimized.
3. You should also use attention-grabbing content such as images and videos for your
press release apart from written text. Search engines pick them up better than written
text. All the content should be keyword optimized.
4. Refrain from using abbreviations and shorter forms. They are difficult for searching
and founding. For example; do not use CRM software or words such as ‘this software’,
‘such solutions’ if you are providing customer relationship management software etc.
Original words are more likely to be searched and found.
5. It will be better if you could tactically place the anchor link in the first two
paragraphs. This is because, the content that appears before the fold has more chances
of being picked up by search engines than the ones that appear after the fold.
6. Make sure your subheading also has a keyword or phrase if possible.
7. Choose the most popular keyword phrase and weave it in your title in the most
suitable way. Headline or title holds the most importance in search engines and having
your keyword in it will certainly make it more searchable. Also, use the same keyword
for hyperlinking as well as in the body.
8. Make sure you optimize your page while linking it to the press release.